Tuesday, January 12, 2010

Cookies, Technology and Girl Scouting in the 21st Century!!!

Well, girls, it all gets back to technology, doesn’t it? And if you have been following my blogs, you know that I am personally, and we are collectively, trying to keep up with all that is new (every day!!!!) in technology and on the information highway!!

So for our Council and for you, this means that we are using technology for every aspect of our operations, communications and, yes, now the cookie program! Now when I sold cookies as a Girl Scout in New York City “a while” back, we went door-to-door…in apartment buildings! In recent years, the “cookie booth” came into vogue as a good, efficient and safe way to have contact with the most number of people in a neighborhood. Now, in 2010, YOU have the opportunity to market, advertise, and promote the cookie program online – NOT to sell cookies, but to get the word out and take orders – all sales still have to be transacted in-person.

To find out more about this, check out the 411 On Online Marketing and Safety-Wise Learn about “Online Marketing for Girl Scout Product Activities” – must do’s, can do’s, cannot do’s and a “virtual vocab”.

This is all new and is a great opportunity for you to take your tech skills and combine them with your Girl Scout marketing knowledge on the cookie product and program…that will most likely result in increasing your orders and actual sales. I know you have all planned a budget around your anticipated activities this year and I hope that you successfully meet your budget goals. Remember also, that the cookie sale supports the Council as we provide literally hundreds of programs, trainings and camp activities for all of you!

Best of luck and best wishes for 2010!

Mary Connell

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