Wednesday, September 2, 2009

Moving at the Speed of Girls

Greetings to our Senior and Ambassador Girl Scouts from your CEO, Mary Connell!

Hmmm…I’m “blogging” you!

I suppose I could have written to you in a print newsletter and sent it to you USPS (aka snail-mail). Or I could have e-mailed you…but only *28% of you use e-mail on a regular basis. Yes, you’ve gotten WAY past U.S. mail and e-mail. I read recently that probably the best way for me to reach you is either by text messaging or MMS/picture messaging you (*83% of US mobile teens use text-messaging and 56% use MMS/picture messaging). But I wonder if that communication might get lost in the (average) *2,899 messages that you receive per month, which is 566% higher than just two years ago…hmmmm.

In fact, *37% of US mobile subscribers between the ages of 13-17 access the internet on their phones – second only to the same age group in China! Since there are only 16% of you who even bother with a land line, I won’t even consider calling you at home.

You also communicate on Facebook and Twitter.

I’m getting there, but for now I’ll give this blog a shot at saying hello and to tell you that we are very glad, and proud, to have you all as our teen Girl Scouts, role models for our younger Girl Scouts coming up through the ranks.

You, Seniors and Ambassadors, are the future leaders in your families, in your communities and in our world. So many women who have distinguished themselves personally and professionally look back on their childhood Girl Scout experience as the starting point for their leadership development…mixed in with heavy doses of fun and friendship…and they always smile in relating their Girl Scout experience that many years later. These are women who are successful homemakers…local, state and national government officials…CEOs of companies and sometimes a mix of all three!

In Girl Scouting we are working at YOUR speed – we will communicate with you using YOUR words, develop programs that you’ve told us are of interest to YOU, and help you with your Silver and Gold Awards service projects that become YOUR passion and change YOUR world.

Next summer – you’ll hear more details this Fall – we are having a Destinations program conference over three days for you on the topic of Healthy Media Images. This program will only be open to teen Girl Scouts who reside in any of the four Councils in the state of New Jersey. We will have some of the top women – you’ll recognize their names! - in the media implementing workshops that you will be able to attend on a college campus. If you are interested in helping to plan this program please contact me.

I am looking to create a “Sudden Service” Senior/Ambassador Task Group to work with me in sharing the great program that we have in Girl Scouting with people throughout our Council who can support our work in the future – individuals, corporations, foundations. Let me know if this might interest you as well – you have a story to tell and it’s a great one…and so much better coming from you than from me!

We look for your input and suggestions in this time of great change. We are working hard to keep up with YOU!!!...and it’s not only technology. Have you heard there are another 100 new words recently added to the Merriam-Webster Collegiate Dictionary Eleventh Edition????

That said, I’ll sign off on this first blog by saying that I hope you all had a great summer, even if your time off was a staycation, enjoying locavore delights and steering clear of your frenemies. In September you could very well become my flashmob focus for the October 24th annual meeting. I might even send you a vlog to remind you, but I’ll need to procure some memory foam so I don’t forget.

Keep in touch!

*Nielsen Research

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